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Web Articles

eZine marketing


Advertising is an essential part of any successful business. Unless you are able to bring your product to market and let customers know what you have to offer then they will never know that they can buy from you. The Internet provides an excellent opportunity to deliver targeted messages to your customers. eZines or newsletters are one way in which you can effectively market online. An online magazine, or eZine, can be tailored to meet the particular interests of a subgroup of your customers - a group of people that you know are already interested in your product. This makes them more likely to read your newsletter and buy your product.

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4 ways to turn Page Views into Sales

pageview-sales"I found your website so easily. Here, take all my money."

A website can only be successful in generating sales if visitors stay on it long enough to receive your message and then find it appealing enough to act on it. Improving your online earnings requires a careful approach to web design that blends a number of disciplines - graphic design, marketing, and technical skills.

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Search Engine Optimization (SEO)


Search Engine Optimization (SEO) services are becoming increasingly well recognized as an important aspect of the success of a website. As the name suggests SEO is the process of making your website more competitive and promoting it on the Internet. The Internet is quickly becoming a place where people look for information about products and make their purchases. Your website needs to attract people and retain their interest. If your site offers quality content then search engines will display it more prominently in their results. Hiring an SEO specialist can give you the best opportunities to maximize the benefits of your website.

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SEO - Building sustainable traffic

The art of "link building' is one of the most popular ways that experienced webmasters use to boost their traffic.  Link building is the practice of finding other sites that are willing to link to your site.  Not only does this help to improve your search engine rankings, but you may also enjoy an increase in traffic as people click these links.  Unfortunately spammers and other blackhat search engine optimizing companies started to generate meaningless links to their sites.  They would use computer programs to automatically register accounts on blogs and forums and then use these accounts to link back to their site.  In response to this Google (and subsequently other search engines) implemented a way for webmasters to mark links as being worthless - the "nofollow" link.  When a search engine encounters a link that is marked as "nofollow" they do not count it as being valuable for their search engine rankings.  This makes it more difficult to build quality links to your site.

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Reputation Management and SEO

If you employ Reputation management only once a negative publicity attack is under way then it might be too late. Unfortunately many companies overlook the importance of preventing such an attack by working with a web development company to protect their brand image. Once a publicity attack is underway it can be curbed with a strong SEO intervention, but prevention is better than cure - how many customers are you willing to lose due to seeing negative publicity? Prevention is better than cure.

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Web design is key to a successful website


Websites are written in a language called hyper text markup language, or HTML for short. It is called a "markup" language because instead of being a traditional computer language that deals with logic and procedures it rather provides a system of predefined "tags" which are used to organize and format text. In other words the language itself does not perform any commands on the computer, but rather relies on the web browser to interpret the tags and display the web page. Initially HTML was very limited and technology limited the ability of web browsers to display graphics and complex information structures. However nowadays our virtual world is a lot more attractive because of advances in web design.

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